Stories

Hiking is one of the strongest intent drivers we see on metsa.ai. But interestingly, people almost...

At the edge of the world, where the forest gives way to tundra and silence becomes a presence of...

Over the last two decades, Nordic cuisine quietly changed global gastronomy. Restaurants like Noma,...

Most travel now begins with an intention. A desire to spend days hiking through open landscapes. To...

“There’s a moment in every story where something that sounds strongly irrational starts to make...

Triin Oselein, the CEO of Metsa.ai is a nature enthusiast. For her, quiet and remote hiking trails...

Adventure travel has moved decisively from niche to mainstream and is by now a trillion-dollar...

At the far north of Europe, Cahkal Hotel sits at the meeting point of three Nordic countries –...

In 2026, the ultimate luxury isn´t more - it´s less. Here are some of the trends shaping travel and...