From bog to marathon: a winter weekend the Metsa Way

Written by Metsa.ai | Feb 19, 2026 6:42:35 AM
Winter in the Nordics right now? Unfairly beautiful. And the Metsa team did what we always preach — we went out to live it. Because if we don’t walk the talk - who will?
 
The weekend keywords: snow, skis, kilometres, firsts, and one unexpected rescue mission for Kliff. 
 
Our CPO Lauri casually decided his first ski season should include a 31 km freestyle marathon. Context - he bought his first pair of skis just one month ago. Normal behaviour at Metsa.
 
Founders Kaidi & Stine took different compass directions, although the same energy.
Kaidi: deep in a winter bog (literally), gliding through silence with her sporty friends. Finished with tent sauna and ice water. Perfection. Stine: skiing under the vast skies of the Georgian mountains. Postcard stuff.
 
Meanwhile founder and metsa.ai CEO Triin clocked serious kilometres on snowy coastal trails in Estonia - powered by pure determination and a fearless four-legged explorer, Kliff (and indeed, he is ridiculously cute).
 
Founder Aleksander took the most challenging route - hiking on ice in Norwegian fjords. But the toughest challenges are rewarded the best - you should see the photos from his trip! And - you will as we´ll have his founder story soon published as well. Stay tuned! 
 
To summarize, this is your sign:
If you’re in the Nordics → drop everything and go outside.
If you’re anywhere else → sneakers or hiking boots — choose your weapon.
Outdoors is calling, very soon with the help of metsa.ai.