Hospitality
Through a wonderful connection in Switzerland who has been supporting our metsa journey, a few introductions were made, and before I knew it, I was on a train or in a car heading toward some truly remarkable people and places. At metsa, we're all about opening doors for
Hiking
Hiking is one of the strongest intent drivers we see on metsa.ai. But interestingly, people almost never search just for “hiking”. They search for something more layered: hiking with a sauna, hiking with great food, hiking with architecture, hiking with silence. That tells you everything. Hiking is no longer
Hotel spotlight
At the edge of the world, where the forest gives way to tundra and silence becomes a presence of its own, lies Peace & Quiet Nature Hotel — now part of the Metsa curated collection. Hidden deep in Swedish Lapland near Jokkmokk, on the fringe of the UNESCO-listed Laponia wilderness,
Hospitality
Most travel now begins with an intention. A desire to spend days hiking through open landscapes. To ride long gravel cycling routes without traffic. To ski through quiet Nordic forests and recover in a sauna at dusk. Increasingly, travel planning starts with the experience itself, with how you want your
Team
Winter in the Nordics right now? Unfairly beautiful. And the Metsa team did what we always preach—we went out to live it. Because if we don’t walk the talk, who will? The weekend keywords: snow, skis, kilometres, firsts, and an unexpected rescue mission for Kliff. Our CPO Lauri
Profile
“There’s a moment in every story where something that sounds strongly irrational starts to make perfect sense.” For Stine Lise Hattestad Bratsberg, that moment began with a regular catch-up call. On the other end was Kaidi Ruusalepp, talking about building nature hotels. The immediate reaction was honest and
Profile
Triin Oselein, a close friend of the team, is a nature enthusiast. For her, quiet and remote hiking trails are a must—either at home in Estonia or abroad. Here's her take on nature activities–the why and how. Triin, how often do you step into nature? At
Hospitality
Adventure travel has moved decisively from niche to mainstream and is by now a trillion-dollar industry. According to Adventure Travel News and data from the global adventure travel industry, the sector is now valued at over USD 1 trillion and continues to grow faster than conventional leisure travel. The
Hotel spotlight
At the far north of Europe, Cahkal Hotel sits at the meeting point of three Nordic countries – Finland, Sweden, and Norway. Located in Kilpisjärvi, deep in Finnish Lapland, the hotel is surrounded by open fells, vast skies, and plenty of nature providing many opportunities for adventure and active discoveries. Ice
Trends
In 2026, the ultimate luxury isn´t more - it´s less. Here are some of the trends shaping travel and hospitality this year. Nature, with momentum First of all, travel is becoming quieter, but not necessarily slower. While data shows that more and more travellers are seeking calm, space, and